At a time when a presence on social media has become almost systematic, United by schools has chosen a different strategy.
A deliberate and fully assumed choice, consistent with our values, our history, and the way we act.
Since its creation, our organization has worked discreetly, close to the field, developing social programs that are now implemented in a significant number of French primary and secondary schools.
These actions exist, function, and produce measurable results without ever having depended on social media. We do not recruit through these platforms, we do not condition our impact on their visibility, and we have never needed them in order to act.
We also express a sincere concern regarding the evolution of contemporary social media.
We observe an increasing confusion between:
- appearance and reality,
- communication and action,
- staging and sincerity.
Within these spaces, it is becoming increasingly difficult to distinguish genuine commitment from performance, storytelling, or algorithm-driven visibility.
For an organization working with children, schools, and institutional stakeholders, this confusion is far from trivial. We refuse to have the value of our work measured through visibility indicators rather than through its real effectiveness.
Our energy is valuable.
We have chosen not to devote it to maintaining constant content flows, producing continuous digital output, or sustaining an online presence that does not directly contribute to our missions.
Instead, we invest our time, attention, and resources in:
- designing and improving concrete programs,
- supporting educational teams,
- operational deployment in the field,
- evaluating the real impact of our actions.
This choice is neither a withdrawal nor a rejection of the contemporary world.
It is a matter of prioritization.
Acting discreetly does not mean acting in silence.
When media exposure is relevant, useful, or necessary for the public interest, we fully embrace it.
Our work and positions have already been covered by national media outlets such as M6, Le Monde, and Canal+, not as part of a visibility strategy, but because the substance justified it.
For us, media coverage is an occasional tool, never an end in itself.
Our website now serves as our primary, and deliberately exclusive, communication channel.
There, you will find:
- our news, published in real time when necessary,
- our positions and publications,
- presentations of our programs and guiding principles.
This choice ensures information that is:
- contextualized,
- verifiable,
- durable,
- independent of algorithmic logic.
Stepping away from social media is not disengagement.
It is a strategy aligned with our values.
We believe it is possible, and sometimes necessary, to act effectively:
- without constant exposure,
- without telling our story more than we act,
- without confusing notoriety with impact.
United by schools will continue to act where it matters most: in the field, in schools, with consistency, rigor, and discretion.